1. Diagnose
I review the site, current rankings, Search Console data where available, competitors and conversion paths to identify the highest-value constraints.
A senior SEO audit that turns technical, content, local and authority findings into a prioritised roadmap ranked by search impact and implementation effort.
A senior SEO audit that turns technical, content, local and authority findings into a prioritised roadmap ranked by search impact and implementation effort.
Strong organic performance rarely comes from one isolated tactic. This work is connected to technical foundations, content relevance, authority, internal links and conversion intent so improvements reinforce one another rather than creating disconnected tasks.
SEO Audit works best when it is connected to the wider search strategy. My work covers technical, content, local and authority analysis translated into a prioritised roadmap.
I start by separating issues that genuinely limit performance from items that are technically imperfect but commercially low priority. That matters because SEO backlogs can become long very quickly; the goal is to fix what changes crawling, relevance, authority or conversion first.
The target is not simply a longer checklist of completed tasks. Success is better indexation, stronger visibility for commercially relevant queries, improved landing-page engagement and ultimately more qualified organic enquiries or revenue.
I review the site, current rankings, Search Console data where available, competitors and conversion paths to identify the highest-value constraints.
Recommendations are ordered by expected impact, effort and dependency so technical, content and authority work reinforce each other.
Changes are implemented, indexed and measured against visibility, traffic and lead or revenue outcomes—not activity volume.
You receive a prioritised view of technical, content, local and authority issues rather than a raw export of tool warnings. The goal is to show what should be fixed first, why it matters and which pages are affected.
Yes. Pre-launch audits can prevent indexation, redirect and architecture mistakes before they are built into a new website.
It is highly useful because Search Console shows real queries, landing pages, indexing status and crawl information. An external audit can still be completed without it, but first-party data makes prioritisation stronger.
Work directly with Waseem Ali from strategy through implementation.