In short: no advertising cookies and no tracking unless you opt in. If you accept analytics, Microsoft Clarity helps me understand how visitors use the site. You can change your choice at any time using the button, which is also in the footer of every page.
What cookies are
Cookies are small text files a website stores in your browser. Similar technologies, such as local storage, work in the same way. The Privacy and Electronic Communications Regulations (PECR) require your consent for any cookie that is not strictly necessary for the site to work.
Strictly necessary storage
| Name | Type | Purpose | Duration |
|---|---|---|---|
sb-consent-v1 | Local storage (first party) | Remembers whether you accepted or rejected analytics, so the banner does not reappear on every page. | Until you clear your browser storage |
This entry does not identify you and is exempt from the consent requirement because it stores your consent choice.
Analytics cookies (only with consent)
If you click Accept analytics, the site loads Microsoft Clarity, which may set the following cookies:
| Name | Provider | Purpose | Typical duration |
|---|---|---|---|
_clck | Microsoft Clarity | Stores a Clarity user ID and preferences, so repeat visits are counted as the same user. | 1 year |
_clsk | Microsoft Clarity | Connects several page views into a single session recording. | 1 day |
CLID | Microsoft Clarity | Identifies the first time Clarity saw this browser. | 1 year |
MUID, ANONCHK, MR, SM | Microsoft | Identify and sync a browser across Microsoft services for analytics. | Session up to 1 year |
_clck and _clsk are first-party cookies; the others are set on Microsoft's own domains. Names and durations are controlled by Microsoft and may change; durations shown are typical values. See Microsoft's Clarity cookie list and the Microsoft Privacy Statement.
Third-party content
Fonts are loaded from Google Fonts, which does not set cookies but does receive your IP address. Links to Google Maps or LinkedIn take you to those sites, which use their own cookies under their own policies.
Changing or withdrawing consent
You can change your mind at any time:
- Click here or in the footer, then choose Reject. Clarity cookies are deleted and Clarity stops loading.
- Delete or block cookies in your browser settings. Guidance for each browser is available at ico.org.uk.
Rejecting analytics does not affect how the site works.
More information
Read the Privacy Policy for how analytics data is handled, or email info@seospecialistbirmingham.uk with any question.