Sources and accuracy
- Statements about how Google Search works are based on Google’s own documentation, such as Google Search Central and the Search Quality Rater Guidelines, along with first-hand testing on client and test sites.
- Where a claim relies on third-party data, I link to the source.
- I avoid absolute statements about ranking factors that Google has not confirmed, and I flag opinion as opinion.
How results are evidenced
- Case-study figures come from the client’s own Google Search Console or from Ahrefs, a third-party SEO tool, and each screenshot is labelled with its source and date range.
- Ahrefs traffic figures are estimates based on keyword rankings, not measured visits. Search Console figures are Google’s own click and impression counts.
- Results are published only with the client’s permission or in anonymised form, and screenshots are not edited except to crop or hide confidential details.
- Past results depend on each client’s market, website and budget. They are not a guarantee of future performance, and I never promise specific rankings.
Testimonials and reviews
Testimonials on this site come from real clients and are shown as written, with spelling unchanged. I do not write reviews on anyone’s behalf, pay for reviews, or offer incentives for positive reviews, in line with the Digital Markets, Competition and Consumers Act 2024.
Use of AI tools
I use AI tools to help with research, outlining, data analysis and drafting. They never replace human judgement: every page and client deliverable is reviewed, edited and fact-checked by me before it is published. Experience, examples, results and opinions on this site are my own.
Updates and corrections
Guides are reviewed at least every 6 months and whenever Google makes a significant change. Each page shows when it was last updated. If you spot an error, email info@seospecialistbirmingham.uk and I will correct it promptly.
Independence
I am not paid by any tool or platform mentioned on this site, and there are no affiliate links. If that ever changes, the relationship will be clearly disclosed on the page concerned.